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RECENT GLOBAL PROJECTS
Conducted a two-part project targeting technical (software or hardware) engineers with either 10+ years of experience and a PhD or 12+ years of experience without a PhD, globally. Project consisted of identifying 300 respondents, completion of a 45-minute online survey. Second part was in-depth interviews with a subset of respondents, respondents hand-picked by client and interviews were directly with the client.
Surveyed 50 patients of hospitals in Bangkok, and across Thailand. The purpose was to gain a better understanding of the decision-making process patients go through when electing a hospital to visit, along with the patients’ experiences, and factors that would lead them to change providers.
We conducted a phone survey of independent sales representatives of one of Brazil’s largest cosmetic companies; to gain insights into customer preferences and demographics, sales expectations by these independent contractors, and year-over-year trends in different SKU’s (both quantitative and qualitative (open-ended questions) trends.
Conducted a survey across Europe to better understand the use of online travel agencies (OTAs) and their impact on boutique hotels and small chains (5 or less locations). This was a recurring survey that the client received information on-line trends, characteristics of less known hotel brands, trends in regions of Europe and more, over a time-series.
Surveyed 100 parents in India, with children under the age of five, and with different demographics (most notably different income levels). The survey evaluated their decision-making process e.g., factors that led them choosing one pre-school provider over another. Also, questions regarding the experiences at different per-schools; whether the parents have changed pre-schools (and why); Also, an overall opinion of each specific pre-school company.
RECENT U.S. PROJECTS
We interviewed 100+ bedding stores that included department stores, furniture stores and regular bedding stores. The main purpose of the survey was to gain a better understanding of a particular burgeoning brand; However, many other elements were surveyed, including an understanding of what brands were gaining or losing market-share and floor space and why; What brands needed more sales assistance than others; And anything the salespeople were seeing (open-ended question) that was unexpected.
We interviewed 250 restaurant owners/operators about their use of different food distributors. The purpose of the survey was to gain a better understanding of one brand specifically, and how it compared to other distributors on several important metrics. The survey also analyzed aspects, such as, restaurant demographics, food spending, preferences, and much more.
We conducted a mystery shopper study on two competing storage companies that frequently had facilities near each other. Significant effort was made in the design of the study. The facilities chosen were not only from each company/brand, but also in proximity. Special attention was made to still represent the overall brands nationally. Also, special attention was made that the same mystery shopper evaluated each brand/company in the same proximity. Other factors considered were affluence and the likelihood of finding a similar customer profile going to each facility. In total, 250 storage facilities were visited in 24 cities, making the logistics and conformity a challenging but rewarding exercise.
The purpose of this survey was to understand automotive dealerships online platforms in the U.S. The survey focused on online advertising sites used by dealerships. Each dealership’s online sales manager or owner was contacted to determine trends, expected changes in spending in the past and the future 12 months. In total, 50 respondents were surveyed. Respondents included 74% used car dealers and 26% new car dealers. Also, 18% of respondents were repeats from an earlier project.